Typically I write posts about what helps people emotionally, spiritually, and physically. I write about selfcare. I write about what helps hurting people.
But today I’m veering off topic because I have many author friends who write and blog. I want to tell them my best kept secret for email marketing.
I think Aweber is the best email marketing company because it’s easy for non-techie people like me who just want to share my favorite blog posts with customers who’ve signed up to receive emails. You can see over to the right of your screen there’s a window sill with flowers. There, a person can enter his or her email address to receive a free Selfcare list. When they sign up, I keep their email address and send them more helpful information in the future. They can unsubscribe at any time.
I’ve been an Aweber user for a couple years. There’s a little bit of a learning curve, but make sure you read all of this post so I can tell you about a feature in Aweber called Curate.
Aweber has lots of cute templates so you can make professional newsletters. You can choose one of these….
…or these…(and so many more!)
Or you can start with a blank page and drag and drop templates for photos, text, titles, URLs, etc.
But like I said, I’m just someone who wants to send out links to my favorite blogposts. I don’t need fancy templates.
This summer I was driving home from the mountains when I got an email about a new feature Aweber created. It’s called Curate.
Basically it lets me take any blog post and add it into a newsletter, along with the photo from the blog, lickety split. I can put together my monthly email, from my phone, in about five minutes, maybe less. I don’t have to waste time designing a fancy newsletter.
I would have paid lots of money for this feature but it’s free! It comes along with my Aweber subscription.
So let me show you in pictures how easy it is and then you can see the final product, my newsletter.
First, I go to my browser and Google a blog post on my phone. I typed in “Lucille Zimmerman Blog” and then selected a post called Hygge,The Word Everyone Is Talking About. I click on that link.
As soon as this blogpost shows up on my phone I click on that tiny little share button on the bottom right of my phone screen. It looks like a square with an arrow pointing up. Do you see it in the photo below, down where the colorful G is? Look to the right.
When I click on that share button, it shows me the possible places where I can share this post. I can share it in a message, mail, reminders, notes, Twitter, etc.
I scroll those icons over to the left, showing more images on the right. Pretty soon I see a bright purple icon with a giant C. That’s my Curate app that I added ahead of time (I forgot to tell you to do that but it’s just like adding any app to your smart phone and it’s free).
I click that purple Curate icon. When I do, a giant checkmark shows up, telling me it was added to my newsletter. Then I go back to my browser and find more blogposts to share. Each time I find a post I want, I click the share button and scroll to the right until I see my Curate app. I repeat the process until I’ve selected all I want. If I change my mind it’s easy to delete a post within the body of the newsletter—I just click on the trashcan icon.
When I’m all done, I close my browser and open my Curate app. All of this is done from my smart phone.
When I open it, it takes me to the subject line and the body of my newsletter. Since it keeps the text from my last email I can quickly make a few changes and send my newsletter.
I can’t show you all in one screen what it looks like so here are a few more images of what my newsletter looks like when someone opens it on their phone or computer. They can see the blogposts I’ve shared and click on each one to read, individually.
It’s that easy!
I preview it and then send.
Right away Aweber starts giving me stats about who has opened or if anyone wants to unsubscribe. If you’re a writer or blogger and want to make your email marketing strategy easy, click here and sign up for Aweber. Curate comes with it.
Here’s a short video that describes more about Curate:
So, are you ready to try it? Just head on over to Aweber and sign up. Depending on how many subscribers you have the monthly fee varies but it’s a small fee. Remember, the Curate tool comes free.
Lucille Zimmerman is a Licensed Professional Counselor with a private practice in Littleton, CO and an affiliate faculty teacher at Colorado Christian University.
She is also the author of Renewed: Finding Your Inner Happy in an Overwhelmed World. Through practical ideas and relatable anecdotes, readers can better understand their strengths and their passions—and address some of the underlying struggles or hurts that make them want to keep busy or minister to others to the detriment of themselves. Renewed can help nurture those areas of women’s lives to use them better for work, family, and service. It gives readers permission to examine where they spend their energy and time, and learn to set limits and listen to “that inner voice."